PRODUCT DESIGN AND GROWTH
Scaling a B2B E-learning platform through End-to-End Design & CRM Automation.
$140K USD
4 Months
+70% Onboarding Success
DIGITAL EXPERIENCE
Designing a high-converting transactional experience for Lotería de Risaralda.
+$23.9M COP
+44.4% Conversion
2500 Registrations
DIGITAL EXPERIENCE
Designing a high-converting transactional experience for Lotería de Risaralda.
+$23.9M COP
+44.4% Conversion
2500 Registrations
UX AUDIT
Driving a UX/UI conversion E-commerce strategy across 5 countries for Kimberly Clark.
5 Countries
-40% User Friction
E-commerce frictionless strategy
PRODUCT DESIGN AND STRATEGY
Redesigning a frictionless expense-splitting experience for Gen Z.
100% Core Redesigned
-30% Friction
4 Key Moments
PRODUCT DESIGN AND STRATEGY
Designing an adaptive wellness platform based on neuroscience and machine learning.
5 Countries
E-commerce frictionless strategy
-40% User Friction
PRODUCT DESIGN AND STRATEGY
Translating complex agrotech telemetry into an actionable Weekly Action Plan.
-12% Water Usage
+5% Crop Health
2.5-Week SprinT
My favorite tools
These are the tools
I use everyday
Figma
UX/UI Design & Prototyping
Framer
Web design & development
Maze
Unmoderated testing
Slack
Communication
Core Capabilities
My key strengths
Design for growth
I align usability with concrete commercial objectives. I specialize in structuring funnels, automations, and optimizing CTAs to multiply sales and registrations.
Think beyond screens
Deep, actionable research rigor is my foundation. I transform digital behavior analysis and empirical validation into solid frameworks to build products on user realities, not assumptions.
To make outstanding UX work, it still needs polished visual design in which I excel as well.
Use data to decide
I translate complex systems—like dense agricultural databases or fintech transactional flows—into low-friction, highly interactive dashboards.
Technical Efficiency
Building modular design systems with tokens and variables in Figma, reducing engineering delivery cycles by up to 35%.
Workshops
I conduct workshops to come up with new ideas and to promote cross-functional ideation.
I conduct workshops to come up with new ideas and to promote cross-functional ideation.
Collaboration
I bring positive energy to teams I work in and can communicate effectively about decisions we need to make.
DIGITAL EXPERIENCE
Designing a high-converting transactional experience for
Lotería de Risaralda.
+$23.9M COP
+44.4% Conversion
2500 Registrations
DIGITAL EXPERIENCE
Designing a high-converting transactional experience for
Lotería de Risaralda.
+$23.9M COP
+44.4% Conversion
2500 Registrations
PRODUCT DESIGN AND GROWTH
Scaling a B2B E-learning platform through End-to-End Design & CRM Automation.
$140K USD
4 Months
+70% Onboarding Success
PRODUCT DESIGN AND GROWTH
Scaling a B2B E-learning platform through End-to-End Design & CRM Automation.
$140K USD
4 Months
+70% Onboarding Success
UX AUDIT
Driving a UX/UI conversion
E-commerce strategy across 5 countries for Kimberly Clark.
5 Countries
-40% User Friction
E-commerce strategy
UX AUDIT
Driving a UX/UI conversion
E-commerce strategy across 5 countries for Kimberly Clark.
5 Countries
-40% User Friction
E-commerce strategy
PRODUCT DESIGN AND STRATEGY
Redesigning a frictionless expense-splitting experience for Gen Z.
4 Key Moments
-30% Friction
100% Core Redesigned
4 Key Moments
-30% Friction
-30% Friction
PRODUCT DESIGN AND STRATEGY
Redesigning a frictionless expense-splitting experience for Gen Z.
4 Key Moments
-30% Friction
100% Core Redesigned
4 Key Moments
-30% Friction
-30% Friction
